Good Things Are Coming: A Whimsical Handwritten Font Review for Modern Branding
I was staring at a blank Figma file, trying to find the right personality for a boutique skincare brandās visual refresh. The client wanted warmth, approachability, and a touch of organic charmānothing too corporate or sterile. I had already tested three clean sans-serif options, but they felt a bit cold. Then I dragged Good Things Are Coming onto the canvas. It wasnāt just another script font; it had this specific rhythm, like someone jotting down a happy note on a sticky pad. That moment of recognition is what makes a typeface stand out in a sea of premium fonts.
As a brand designer, I donāt just look at glyphs; I look at how a font behaves in real-world applications. After spending the last few weeks testing Good Things Are Coming across various design assetsāfrom logo drafts to packaging mockupsāIāve formed some solid opinions about where this Script Handwritten gem fits best and where it might trip you up.
The Personality Behind the Pixels
Good Things Are Coming is exactly what its name suggests: optimistic, informal, and friendly. Visually, it sits comfortably in the handwritten font category but avoids the overly messy or chaotic traits that can make other scripts feel unprofessional. Itās whimsical and a bit quirky, yet structured enough to hold its own in a modern typography system.
When I first placed it on a business card layout, the ink-like texture and slight irregularities in the stroke weight gave it an authentic, human touch. It doesnāt scream for attention like a bold display font might; instead, it invites the viewer in. This mood is crucial for brands that want to appear accessible rather than exclusive. Whether you are designing for a local cafĆ©, a handmade shop, or a creative studio, this typeface brings a sense of joy without sacrificing legibility entirely.
Real-World Testing: From Logo to Packaging
To truly understand a fontās potential, you have to break it. Here is how Good Things Are Coming performed when I applied it to different elements of a complete brand identity project.
- Logo Design: I used it as the primary logotype for a small bakery concept. Because it is a creative font with distinct character, it worked beautifully as a standalone mark. However, I had to be careful with kerning. The letters naturally want to lean into each other, so manual adjustment was necessary to ensure the word "Bakery" didnāt look cramped next to "Good Things."
- Packaging Mockups: On product labels, this font shines as an accent type. I paired it with a minimalist sans serif for ingredient lists. The contrast created a beautiful visual hierarchy. The handwritten style added a "craft" feel to the packaging, making it look artisanal and high-quality.
- Social Media Graphics: For Instagram posts, short phrases like "Fresh Daily" or "Self Care Sunday" looked stunning in Good Things Are Coming. It adds immediate personality to flat layouts, breaking up the monotony of geometric shapes and stock photography.
- Web Design Headers: In a homepage hero section, the font provided a warm welcome. It softened the edges of a otherwise rigid grid system, making the website feel more inviting to browse.
One thing I noticed during these tests is that the fontās quirkiness is its greatest strength but also its limitation. It works best when it is the star of the show, not the background actor.
Font Pairing and Visual Hierarchy
No typeface exists in isolation. One of the most common questions designers ask is: "What goes well with this?" With Good Things Are Coming, the goal is balance. Since the font itself has significant visual weight and personality, it needs a calm, neutral partner to ground it.
I found that pairing it with a clean sans serif font yields the most professional results. The sans serif handles the heavy lifting of body text, navigation menus, and technical details, while Good Things Are Coming provides the emotional hook. For example, using a geometric sans serif for subheadings creates a modern contrast that keeps the design from feeling too vintage or nostalgic.
If you prefer a more classic editorial design look, a delicate serif font can also work, particularly for magazine-style layouts or luxury branding. However, avoid pairing it with another script font. Two competing handwritten styles will create visual clutter and confuse the reader. Stick to one creative font per layout to maintain clarity.
Best Use Cases for Display and Accent Roles
Based on my experience, Good Things Are Coming is best utilized as a:
- Display Font: Large-scale usage where every letterform is visible.
- Headline Font: Catching the eye in blog posts or article titles.
- Accent Font: Highlighting key words within a sentence.
- Short Phrase Font: Perfect for quotes, mottos, or call-to-action buttons.
It is less suitable for long-form content. Trying to read a paragraph set in this font would be fatiguing for the eyes. Its x-height and spacing are optimized for impact, not endurance.
Technical Considerations and Licensing
Before downloading any Fonts for client work, it is essential to review the included styles. Good Things Are Coming typically comes with standard weights, but checking for alternates, ligatures, and swashes can add depth to your designs. These small details allow you to customize the text, preventing repetitive looks in headings.
Another critical factor is multilingual support. If your brand operates internationally, verify if the font includes extended Latin characters. While many modern typefaces offer broad language support, it is always safer to check the specifications sheet before committing to a global brand identity.
File formats matter too. Ensure you have access to OTF or TTF files for print projects and webfont versions (WOFF/WOFF2) if you plan to use it on websites. Proper licensing is non-negotiable. Always review commercial font licensing terms. Using a personal-use license for a client project, merchandise, or print-on-demand products can lead to legal issues. Protect your business by securing the correct rights for your specific use case, whether itās digital ads, physical packaging, or templates.
Final Verdict for Designers
Good Things Are Coming is a delightful addition to any typeface library. It captures a specific moodāhopeful, casual, and humanāthat is hard to replicate with mechanical fonts. It brightens up designs without overwhelming them, provided you respect its limitations.
I recommend testing it thoroughly before finalizing any client work. Create a mini brand board. See how it interacts with your chosen color palette. Check how it renders on mobile screens versus large format prints. If it feels natural and enhances the message, then you have found a winner. For entrepreneurs, bloggers, and small business owners looking to inject personality into their brand identity, this Script Handwritten font is a practical, stylish choice that delivers on its promise: good things really are coming.
